adidas are a valued Australian Olympic Team Partner for 2009 - 2016
adidas is committed to innovation, and inspiring consumers through sport. Australia’s Olympic Games athletes inspire their nation like no other, and it is with great excitement that adidas continue its long standing relationship with the Olympic movement in Australia.
In September 2005 adidas announced a new sponsorship deal with the Australian Olympic Committee, where adidas agreed to outfit the Australian Olympic Team at the next three Summer Olympic Games: Beijing 2008, London 2012 and Rio 2016. adidas and the AOC have enjoyed a great association together over many years. adidas is a sports shoe and clothing manufacturer that has had a long tradition in Olympic sports.
adidas’ Olympic tradition goes back to 1928, when adidas founder Adi Dassler created the first products for athletes to compete in Amsterdam. As the Official Sportswear Partner for the London 2012 Olympic Games adidas supplied sportswear for all the London 2012 athletes, coaches, officials, staff, volunteers and technical officials as well as the London 2012 Paralympic Games.
In addition to the Australian Team, adidas has many long standing partnerships with some of Australia’s most successful athletes including Jana Rawlinson (athletics), Craig Mottram (athletics), Sally McLellan (athletics), Jess Schipper (swimming) and Cate Campbell (swimming). As a proud sponsor of the athlete Medal Incentive Program adidas is also committed to rewarding and assisting young athletes in their journey to become Olympians of the future.