• Home
  • News
  • Statement regarding AOC v Telstra judgment

Statement regarding AOC v Telstra judgment

25 October 2017

AOC: Prior to the 2016 Rio Olympic Games, the AOC commenced proceedings against Telstra in relation to an extensive marketing campaign promoting the availability of live events streamed from the Rio Olympics.

After an urgent hearing, the Federal Court found against the AOC based on the particular facts of the case. The AOC appealed and today the Full Court has declined to overturn the earlier decision. The AOC is disappointed with the result.

Action was taken in this case in order to support our Olympic sponsors and in particular the investment made by our exclusive telecommunications sponsor, Optus.

The judgment does not mean that businesses generally can engage in Olympic themed advertising. It dealt with very specific facts. Telstra had entered into an agreement with Channel Seven, the exclusive Australian broadcaster of the 2016 Rio Olympic Games and Telstra’s conduct was held to be permissible in that context. The Court viewed Telstra’s ads as suggesting sponsorship of Seven’s Olympic broadcast rather than of the Rio Games.

The AOC receives no government funding and relies entirely on sponsorship to send our Olympic teams to the Games. It will continue to prioritise protection of the investment our sponsors make and to take action against those seeking to capitalise on the Olympic movement without authority.

We value Seven as a long term broadcaster of the Olympic Games and sponsor of the AOC and we look forward to continuing to work with them for the benefit of the Olympic movement as we approach the 2018 Olympic Winter Games and beyond.


MATT CARROLL
Chief Executive Officer
Australian Olympic Committee

Related News

Australian Olympians join Indigenous runners in IMF Fun Run

Australian Olympians join Indigenous runners in IMF Fun Run

11 July 2018

As the Australian Olympic Committee celebrates NAIDOC Week, we would like to acknowledge the work being done by Olympian Robert de Castella, Cara Smith and the team at the Indigenous Marathon Foundation (IMF) as they inspire running and healthy lifestyles in Indigenous communities across Australia

Peter Norman’s family to accept Olympic Order of Merit tonight

Peter Norman’s family to accept Olympic Order of Merit tonight

22 June 2018

On the eve of World Olympic Day, the Australian Olympic Committee (AOC) will present the family of the late Olympian Peter Norman an Order of Merit at a special ceremony in Melbourne tonight, Friday June 22nd.

Regional Victorian students inspired by nation’s top athletes

Regional Victorian students inspired by nation’s top athletes

31 May 2018

To be coached by an Olympian is something any aspiring athlete might dream of, but that dream recently became a reality for over 300 primary students from regional Victoria.