Sportscraft Announced as Official Supplier to the 2016 Australian Olympic Team
29 October 2014
AOT: Iconic Australian lifestyle brand Sportscraft has been announced as the Official Supplier of Opening Ceremony and formal uniforms to the 2016 Australian Olympic Team, designing the symbolic apparel for Australia's most accomplished athletes for the 7th time.
The design process is currently underway with the official uniform expected to be revealed in mid 2016, and worn by the 2016 Australian Olympic Team for the first time at the Opening Ceremony of the Rio 2016 Olympic Games on August 5th, 2016.
Kitty Chiller, Chef de Mission, 2016 Australian Olympic Team said, "We very much appreciate Sportscraft's partnership with the Team once again and it is exciting to know this iconic brand with such a strong Australian heritage is dressing our Team for the Rio 2016 Olympic Games.
"The Opening Ceremony uniform designed by Sportscraft for London 2012 had a very positive impact among our athletes and I know the Team will be enormously proud to wear the uniforms they design for Rio."
Chiller stressed the importance of athletes being involved in the design process.
"It is vital our athletes are involved in the design of the uniforms that our Team wear at an Olympic Games and Sportscraft come to this partnership embracing that concept. It is a process that worked well for London 2012 and continues to work well for Rio 2016."
Adrian Jones, CEO APG & Co. said, "It's with enormous pride and great honour that in Sportscraft's centenary year, we announce that we will once again partner as the Official Supplier of Opening Ceremony and Formal Uniforms to the 2016 Australian Olympic Team. What can be more Australian than collaborating and drawing on our heritage to design and outfit the Australian Olympic Team?"
2016 Australian Olympic Team Uniform Committee members include Kitty Chiller (Chef de Mission 2016 Australian Olympic Team and 2000 Olympian, Modern Pentathlon), Chris Fydler OAM (Deputy Chef de Mission 2016 Australian Olympic Team, Olympian 1992, 1996 and 2000 Gold Medallist), Steve Hooker OAM (AOC Athlete's Commission, Olympian 2004, 2008 (Gold, Pole Vault) and 2012) Alex Croak (Olympian 2000 (Gymnastics) and 2008 (Diving), and Uniform Committee), and David Bush, a highly acclaimed fashion consultant along with Shane Redenbach (Sports Marketing and Management.)
Alex Croak, Olympian and Committee member said, "Sportscraft has done a fantastic job with the Olympic uniform at previous Games and that experience is hugely beneficial to having them on board again. Having athletes involved in the design of the uniform provides insight into specific elements that might otherwise be overlooked. They are accommodating to athletes' needs and are open to suggestions."
The announcement comes as the enduring Australian brand celebrates their centenary year with the recently revealed "100 years of Australian lifestyle" campaign. Sold in over 220 locations around Australia including freestanding stores, as well as concessions in major department stores and online, Sportscraft is owned by APG&Co, a leader in the Australian fashion industry.
Sportscraft was a supplier to the Atlanta 1996 Summer Games team and then rejoined the Australian Olympic Team as a Supplier for the Torino 2006 Winter Games and have been a part of all senior Olympic Teams since (Beijing 2008, Vancouver 2010, London 2012, Sochi 2014, Rio 2016*). At some Games they have designed the formal wear and at others the Opening Ceremony uniform. For Rio 2016 they will design both the Opening Ceremony and formal wear.
AOC and Sportscraft