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Social media dominance a goal for new Olympic channel

2 August 2015

IOC: The experts developing the Olympic channel for the International Olympic Committee (IOC) believe the venture could become the biggest social media channel in the world.

The digital TV channel to be funded by the IOC will have a staff of 120 based in Madrid, Spain.

The Channel will also engage Olympic athletes as key presenters of the programs and in social media discussions.

“Athletes are at the centre of the channel. We want athletes to be the makers of this channel. Athletes should carry the channel because they have the credibility,” said Yannis Exarchos the CEO of Olympic Broadcast Services (OBS).

News programs will also be a key component of the new digital channel.

The IOC representatives are talking to the major news agencies, Reuters, Associated Press (AP) and Agence France-Presse (AFP) because they want to ensure the news they broadcast is credible.

There will also be an opportunity to broadcast news bulletins in different regions.

The channel will show live sporting events. Broadcast Rights Holders in different countries will be involved. Network Seven is the Right’s Holder in Australia.

“The Channel will add value to the investments made by the Rights Holders and the IOC’s top sponsors,” he said.

There will be live coverage of events. This move will benefit national sports federations particularly those who do not attract live television coverage.

“This will be a big advantage for international federations and national Olympic Committees who can broadcast in their local market. Many events are not broadcast so there is now an opportunity to use the channel to broadcast their events.

“Broadcast Right’s Holders and top sponsors will be involved and new revenue streams will be developed to offset the budget of 490 million Euros ($700m) over seven years.

“The channel is being designed with the key target being the younger generation but we do not want to alienate the older generation”.

Mike Tancred in Kuala Lumpur
AOC

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