The Olympic Movement has been told it must embrace the digital revolution or risk losing touch with the younger generation.Martin Sorrell the Chairman of advertising and communications giant WWP warned young people would switch off the Olympics if the sports were not promoted the right way.
After three for the four bid cities have presented: The Obamas produced an inspired double act on peace and lighting up lives for Chicago, Tokyo promised a green Games that would be the example for the world's major cities, and Rio assured the IOC of a safe and financially secure Games that would inspire the whole continent.
Rio de Janeiro will be the first South American city to host the Olympics after winning an historic vote to stage the 2016 Games at the IOC session in Copenhagen.
The first lady, Michelle Obama, will be a key speaker for Chicago 2016 at the final, and vital, presentation to the IOC members in Copenhagen on Friday morning (445pm AEST).
One of the tightest and most hard-fought battles to win the right to host an Olympic Games will come to its eagerly-anticipated climax in Copenhagen this week