The official emblem of the Montreal 1976 Games represents the Olympic rings mounted on an Olympic podium. An athletics track can be seen in the centre, signifying the focal point of the Games. It also features the letter 'M' to reflect the ascension of Montreal to the rank of host Olympic city. The emblem was designed to invoke the universal fraternity offered by the Olympic Ideal, as well as the glory of the winners.
The mascot of the Montreal Olympic Games was Amik the beaver. For Canadians the native beaver is a national symbol, featured on coins, stamps and the Montreal coat-of arms. The beaver was chosen because it also represents patience and hard work. Amik wears the emblem of the Games and a red sash representing the ribbons to which Olympic medals are attached.