There have been two London 2012 logos: one for the bidding process created by Kino Design and one for the Games.
The Games logo was designed by Wolff Olins and was released in 2007. The logo is a representation of the number 2012, with the Olympic Rings embedded within the zero.
The Motto for the London 2012 Olympic Games is Live as one
Wenlock and Mandeville were created using the last two drops of British steel used for the London 2012 Olympic Stadium.
Wenlock is named after the Shropshire town Much Wenlock, still home to the ‘Much Wenlock Games’. These Games were inspired by the ancient Olympics of Greece, and proved so inspirational to Baron Pierre de Coubertin when he first saw them that he went on to found the modern Olympic movement.
Mandeville stems from the town Stoke Mandeville in Buckinghamshire. During the London 1948 Olympics, Stoke Mandeville hosted a sport competition for World War II soldiers with spinal injuries. It was held as a ‘parallel Olympics’ for athletes with disabilities and proved the birthplace of the Paralympic Games.
They may look like aliens, but take a closer look and they embody London 2012. Their heads are lit up like London taxis, they have camera lens eyes, and their heads are shaped like the Olympic Stadium, Podium and Paralympic emblem. The mascots are designed as interactive creatures, and can be contacted on Facebook and Twitter.
There were four other candidate cities for the 2012 Games - Paris, France; New York, USA; Moscow, Russian Federation; Madrid, Spain. London won the final round of voting over Paris 54 votes to 50.