Woolworths, the fresh food people, have signed on to be the Official Supermarket of the Australian Olympic Team for the Rio 2016 Olympic Games.  The partnership means Woolworths Supermarkets will support the Team as they prepare to represent Australia in the greatest sporting show on earth.

The announcement was made in Melbourne at an IGNITE Roadshow, part of the ‘Road to Rio’ and an opportunity for the Australian Olympic Committee to engage and inspire Olympic hopefuls ahead of team selection. The roadshow allows athletes to meet, enjoy a barbecue and some great Australian fresh food provided by Woolworths.

Woolworths Chief Marketing Officer, Tony Philips, said the partnership was a natural fit for both organisations.

“Woolworths are the fresh food people and we want to help inspire a healthy Australia. Olympic athletes are at the absolute top of their game and we hope together we can inspire Australians to lead fit and healthy lifestyles. Our athletes know the benefits of great fresh, nutritious food and so do we.”